How to share your 2021 Action Pledge

Are you wondering how to communicate about your pledge?

If so, you’re not alone.

As awareness of the International Year continues to increase, we want to help you better understand how you can successfully share your 2021 journey.

What is the International Year?

More than 152 million children are stuck in child labour. This year, the International Year for the Elimination of Child Labour, we must speed up and take practical actions to eliminate the practice for good. 

The International Year is an opportunity to address the structural problems of poverty and inequality that so often lead to child labour.

The big picture shows a shift in the right direction: The number of children in hazardous work has fallen by more than half since 2000, when the ILO first started keeping track of the issue. But it’s still not enough.

How you can share your pledge on social media

At its heart, the International Year is a global movement for children.

It’s a year-long event that connects stakeholders across the world, and a great opportunity to acknowledge the many contributions they have made, or plan to make, to remove children from child labour.

With that in mind, here are five tips for communicating about your pledge:

  1. Make a post
  2. Film a video
  3. Repost a story
  4. Leverage celebrities
  5. Read the guide
Tip #1: Make a post

Select one of our new social media cards, with phrases like “I have pledged to end child labour” and “My organization is taking action to end child labour,” and post it on your social channels. Feel free to personalize them by adding your own message in the post text.

Tip #2: Film a video

Read our tips on how to make a good selfie video. Then, answer the question: “What is your 2021 Action Pledge in a nutshell?” and post it on social media with our hashtag #EndChildLabour2021. See an example in this Guidance Note.

Tip #3: Repost a story

These short stories about child labour contain easy-to-read information that you could republish, repurpose, and use to create social media cards. Grab a good quote and remind your followers why you made a 2021 Action Pledge.

Tip #4: Leverage celebrities

As we move from action to inspiration, famous voices can make a difference. Amplify these posts from global celebrities who have already spoken up for our campaign:

Tip #5: Read the guide

Read our Practical Guide to get inspiring monthly guidance and suggestions for communications activities throughout the year. Here are some examples:

  • Write a blog post on your website (or a long post on social media) about the social, economic, and/or environmental impacts of child labour.
  • Host a live conversation to discuss how your 2021 Action Pledge addresses COVID-19 challenges. 
  • Inform your networks about the issue of child labour by raising awareness about children and their ambitions.

If you have an idea on how to communicate about your 2021 Action Pledge that you don’t see on this list, email us at We’re always open to working with dedicated pledge makers.

2021 is all about sharing your journey. Check back as we get closer to the World Day Against Child Labour, 12 June. In the meantime, we can’t wait to see what you come up with!

Together, we can end child labour.